Big Telly is introducing a new concept called Live Ads, short pieces of theatre designed to advertise a product or service on behalf of a commercial business. Live Ads will be created in collaboration with company employees and so this is also a unique creative training opportunity for all levels of staff to engage with the business’s core values and the image it wishes to project.

There are two types of Live Ads available; the first will be presented in Big Telly's portable theatre sited in busy commercial areas around Belfast and Derry/Londonderry and promoted as part of the Ulster Bank Belfast Festival at Queen’s. As this is a pilot scheme, its impact will be monitored and assessed by an external evaluator.

In October 2010, Big Telly was commissioned by Ulster Bank to create an advertisement to promote the Ulster Bank Belfast Festival at Queen’s. The objective of this project was to ascertain the effectiveness of Live Ads as a promotional tool and to establish its impact on audiences.

CLICK HERE to watch the THE COMPLETE FULL BLOWN TOTAL 2010 BELFAST FESTIVAL AT QUEEN'S IN ITS ENTIRETY (ABRIDGED)

The positive impact of the Live Ad on both the Ulster Bank and the Belfast Festival at Queen’s was summed up in the following words by Laura Wells, Ulster Bank, Sponsorship and Events: -
‘Congratulations on delivering such an innovative marketing exercise. Live Ads provided the unique positioning of fulfilling both our UB objectives and those of the festival - a perfect alignment’

Live Ads will also take place within theatres alongside the West End transfer and Irish tour of our critically acclaimed production PUCKOON, based on the book by Spike Milligan which having already received great feedback during its all Ireland tour in 2009, represents a lower risk to business than a brand new piece. The style of this show is also quite spontaneous and quirky, which creates an ideal context in which to present the Live Ads. as part of a theatre show. Due to the innovative nature of this project, considerable media interest is anticipated.

Live Ads in Theatres
• March 2011
• 32 performances in the West End (9312 audience @ 60% capacity)
• Irish tour to be confirmed
• 1 day creative training
• Professional DVD of Live Ad
• Evaluation Report

For further information please contact Big Telly on 028 7083 2588 or email zoe@big-telly.com